About Us

History

2006

Shaun Rosen and Laurence Seberini from Luckymobile (Pty) Ltd decided to incubate a new business called Mobiclicks. Back then the opportunity was to sell mobile display adverts on a CPM and click basis. Shaun kicked this off on a deal with Omar Hamoui the founder of Admob. Little did we know that we were buying traffic from the future of Google mobile advertising which would be sold to Google for $750M in 2010.

2007

With a few million clicks under its belt Mobiclicks was incorporated and its focus was to service the mobile advertising sector.

2016

Mobiclicks secured the exclusive rights to represent Blis, a world leader in location solutions. 

It was from this point onwards that Mobiclicks focus was on brands and working with agencies and worked on a multi-screen and not a mobile only approach. 

2017

Mobiclicks secured the exclusive rights to represent Silverpush, a world leader in  context detection marketing. 

2018-1

2018

Mobiclicks relocated to their new offices in Parktown Quarter.

2019

Mobiclicks secured the exclusive rights to represent Smartzer, a world leader in shoppable and interactive videos.

Ethos

Mobiclicks values innovation, professionalism and friendliness.

We seek to represent the most successful platforms in Africa. Platforms that are truly innovative and add value to the digital advertising transaction.

We are hyper focused on delivering value, insights and results and we steer away from just selling impressions and clicks.

We value our people and have built a culture of hiring likeable competent people with good attitudes that are passionate about what we do.

Our office culture is about valuing the individual and helping each person realise their potential.

People

Shaun Rosen

Shaun is our rain maker and chief platform finder. With a background in IT and Commerce Shaun has built Mobiclicks from a 2 person organisation into a multi country operation. Shaun loves pranks and is totally addicted to the Cortado's at our Motherland shop beneath our offices.

Laurence Seberini

Laurence was a commerical lawyer who ended up in the tech sector. Laurence is involved in the day to day operations of Mobiclicks and believes his role is to create the conditions in the company for it to work well and flourish. Laurence is a drone pilot and his favourite all time TV series is Lost
Christopher
Wilson
After 8 years of corporate marketing life at FNB & MTN, Chris ventured into the online casino space where he headed up Acquisition Marketing in North America & Asia for a casino group. After a 4 year stint in the casino world, Chris ventured into Newspapers & Digital with IOL, where he was head of Advertrising & Marketing and spear headed the launch of IOL Mobile. Chris then spent 6 years in the entrepeneur space building advertising diviosions and helped launch one of the first RTB/Programmatic companies in South Africa. Chris ia an Advertising enthusiast that is made up of many parts… 1 part double espresso, 2 parts technology 3 parts strategy and 4 parts family man.

Michealla Kruger

With a smile and laugh to light up and brighten any room, Mics is the go-to girl, the problem-solver, a team player and always up for a challenge. With a love for photography, mainly of her adorable little boy, hubby sometimes features. Also fur babies!! Loves her fur babies, but probably loves her human baby more. Passionate about brands, their strategy, and working hard to bring that to life, ontop of managing the AdOps team, all campaigns, her family life and just being an all round amazing soul and multitasking ninja, she thrives on success - like Elastagirl from the Incredibles - never stretched too far and always ontop of her game and knows her stuff. And in her spare time she loves finding new spots for a good cup of coffee (or glass of wine).

Allen Kambuni

Allen Kambuni is a disruptive digital native with a penchant for connecting brands to consumers. With over 11 years in the digital space Allen’s experience has put him in touch with 100s of brands across multiple verticals. He is also an experienced entrepreneur having founded one of Kenya’s leading marketing agencies. Allen is an avid gamer with a collection of 13 gaming consoles an avid car enthusiast all round family guy and a recent recruit into the world famous ‘Beard Gang Culture’.

Wimpie du Plessis

Natalie Chetty

Natalie is actually Katniss from the Hunger Games in disguise. She obviously isn't being chased down as the last man (woman) standing but she is determined and hits the target in the bullseye everytime. She is the calm to our storm, the easer of panic, the voice of reason and the sunshine in our office all day everyday. Basically she could start an uprising of having more hot chocolate in the office and we would just all follow. She is more like the jack of all tades than just head of strat, and she does it all with the best smile. For real, you could just stare at her smile all day. While that amazing-ness sets in, on top of all her resourcefulness and practising how to make her templates more jazzy, she takes care of her amazing family and multitasks like an octopus with 12 arms. She is like a unicorn, just in human form.

Nicolas Carreira

As a client advertising manager, Nic aims to showcase the best work we can offer so that his clients can get the best results. He works hard, gives as much information as he can and jumps in as often and fast as he can in any situation.
Tidimalo
Sedumedi
Munyaradzi
Marongwe
Munya is a hard-working, driven guy who leaves a lasting impression on everyone he meets. He has an air of confidence about him and can make you feel important, respected and comfortable when you are around him. He holds his work to the highest of standards and works hard to get the best out for his clients. He also has exciting things happening in his personal life with an adoring fiance, wedding bells in the future and a little girl on the way.

Dineo Ngobeni

Dineo is very passionate about working with different clients and running their campaigns. As a Campaign Manager you give her what she needs and she take care of the rest. Dineo is also like any Disney princess or celebrity on a red carpet (except when celebrities wear meat or swans... not those ones) She always looks her best, dressed to the nines, and walks into the office everyday with a big smile ready to take on what ever the day may hold. And as a pretty private person we also know Dineo is passionate about her family and loved ones, like Uma Thurman from Kill Bill, don't mess with her family or loved ones. She loves her little boy to pieces and he is her whole world, so when she isn't tackling campaigns and getting good results she is spending her time with those that matter most.
Cayleigh Inkley
Cayleigh is a trooper (not like an actual trooper, but maybe in a previous life - you never know) but some one who is determined and dedicated and ready for whatever is thrown her way - a bit like Letty from Fast & the Furious (yes all 25 of the movies). She likes video games, has an impecable sound system in her car and could probably blend into Dominic's team like she was part of it from day one (but not like dating him, she has her own man). Her OCD makes sure our office is all straight and lined up neatly most of the time, it also means her house is super clean. She is skilled, charming, hard working and soft and squishy inside, but it is neatly organized soft and squishy because, you know, OCD.
Lidia
Theodosiou
Lidia is currently the shiny new toy, a Greek/Portuguese shiny new toy! This is 2019 though so if you are reading this later she is no longer the shiny new toy BUT she is still Greek/Portuguese. And since she has some Greek in her she is like Wonder Woman - probably containing superhuman powers as gifts by the Greek gods. She is a smarty pants because she did a double major in Marketing and Business management at Monash (and superhuman powers from the Greek Gods), and she also probably likes smarties ‘cause who doesn’t like smarties! She has warm fuzzies in her heart about her doggy, she loves to travel and she is that girl you envy on Social Media about how she does her hair/make-up and when you try it looks like you just woke up and never removed your make up from the night before. She is ambitious and hard working and has hit the group running in our team (even though she doesn’t actually like to run…)

Tayla Livesey

Jessica Acar

Jess is the arty farty one of the team (she doesn't actually fart at work because that would be rude and weird...) but she does try to go above and beyond to design pretty adverts for clients. She has an eye for detail like that of the tiger. She also likes tigers... and wild cats... and domestic cats. and dogs. And Giraffes! Really animals in general. She loves food, like Po from Kung Fu Panda, she however does not have kung fu skills she is more clumsy and falls over flat surfaces.
Basheerah
Makhetha

Robyn Philpot

Everyone needs a Robyn - even Batman! She has multiple titles... putting one down would not be sufficient to describe this wonder of a human. She is the 'Keeper of Secrets'... seriously as an office manager you usually know and hear and are aware of everything... how do you keep track of it all! She is the 'First Of Her Name'... in her family, it is a good name, and also can be nicknamed into multiple things. She is the 'Protector of the Realm' as she keeps everything in the office running smoothly, I think we would all wonder around aimlessly with out her, also she plans fun things #Winning! She is the 'Mother of Animals' (mainly dogs, but she likes the rest too.) but that is a huge passion for her. As our amazingly dedicated office manager with her spectacular work ethic and upbeat attitude she is one of the rocks to our foundation.

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