Case Studies

Mike Tyson: The Knockout Case Study

ABC News wanted to drive tune-in for a special four hour documentary series on the life of boxing legend, Mike Tyson. It wanted to not only reach the right audience with countdown videos teasing the premiers; but also ensure that brand messaging was aligned with the most contextually relevant moments.

Coors Light: Super Bowl Case Study

Coors wanted to maximize their presence during the Superbowl, they wanted to not only be kept top of mind for shoppers during the super bowl, but they also wanted to place their big dream ad on the right super bowl content.

Wingstop: Thighstop NBA Case Study

Coors wanted to maximize their presence during the Superbowl, they wanted to not only be kept top of mind for shoppers during the super bowl, but they also wanted to place their big dream ad on the right super bowl content.

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