We offer the world’s first in-video context detection solution, that identifies faces, logos, objects, places, actions, on-screen text and audio for a nuanced targeting at the video level.
We enable custom targeting and exclusion themes and accurate detection of unsafe content across a comprehensive set of brand safety categories. Block unsafe ad placements pre-campaign, without over-blocking or killing reach.
Ad alignment is calibrated on suitability through text & sentiment analysis, engagement metrics, and organic influence at video level.
Ad alignment across relevant and high performing content leads to higher engagement and brand recall. Our precise targeting co-relates engagement metrics with context relevance, to target high performing & relevant videos only.
And, further relies on:
Multivariate testing to learn what resonates with your audience.
And, dynamic campaign delivery that automates and continually optimizes campaigns with real-time insights to avert ad waste.
Mirrors unlocks new ways to expand the scope of your video advertising campaigns and reach your most relevant customers, at the moment they are most likely to engage.
Ensures only content aligned, high performing, and brand suitable videos pass through for final ad placement.
Narrows affinity-based targeting to control who your ad reaches – while minimizing ad waste.
Ad alignment across relevant and high performing content ensures your ad reaches your target audience in a desired environment.
Users experience ads that are relevant to their current state of mind, leading to higher engagement.
Contextually relevant ads are less intrusive and more engaging, leading a more positive brand recall, clicks and views.
Reach your most engaged audience, without collecting reams of personal data.
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