About – Mobiclicks

About Us

History

2006

Shaun Rosen and Laurence Seberini from Luckymobile (Pty) Ltd decided to incubate a new business called Mobiclicks. Back then the opportunity was to sell mobile display adverts on a CPM and click basis. Shaun kicked this off on a deal with Omar Hamoui the founder of Admob. Little did we know that we were buying traffic from the future of Google mobile advertising which would be sold to Google for $750M in 2010.

2007

With a few million clicks under its belt Mobiclicks was incorporated and its focus was to service the mobile advertising sector.

2016

Mobiclicks secured the exclusive rights to represent Blis, a world leader in location solutions.

It was from this point onwards that Mobiclicks focus was on brands and working with agencies and worked on a multi-screen and not a mobile only approach.

2017

Mobiclicks secured the exclusive rights to represent Silverpush, a world leader in context detection marketing.

2018

Mobiclicks relocated to their new offices in Parktown Quarter.

Mission Statement

Mobiclicks values innovation, professionalism and friendliness.

We seek to represent the most successful platforms globally. Platforms that are truly innovative and add value to the digital advertising transaction.

We are hyper focused on delivering value, insights and results and we steer away from just selling impressions and clicks.

We value our people and have built a culture of hiring likeable competent people with good attitudes that are passionate about what we do.

Our office culture is about valuing the individual and helping each person realise their potential.

People

Shaun Rosen

Shaun is our rain maker and chief platform finder. With a background in IT and Commerce Shaun has built Mobiclicks from a 2 person organisation into a multi country operation. Shaun loves pranks and is totally addicted to the Cortado's at our Motherland shop beneath our offices.

Laurence Seberini

Laurence was a commerical lawyer who ended up in the tech sector. Laurence is involved in the day to day operations of Mobiclicks and believes his role is to create the conditions in the company for it to work well and flourish. Laurence is a drone pilot and his favourite all time TV series is Lost

Shabbir Helaly

Christopher
Wilson

After 8 years of corporate marketing life at FNB & MTN, Chris ventured into the online casino space where he headed up Acquisition Marketing in North America & Asia for a casino group. After a 4 year stint in the casino world, Chris ventured into Newspapers & Digital with IOL, where he was head of Advertrising & Marketing and spear headed the launch of IOL Mobile. Chris then spent 6 years in the entrepeneur space building advertising diviosions and helped launch one of the first RTB/Programmatic companies in South Africa. Chris ia an Advertising enthusiast that is made up of many parts… 1 part double espresso, 2 parts technology 3 parts strategy and 4 parts family man.

Wimpie du Plessis

Wimpie has a Hons B.Com degree in Management and Cost Accounting and completed his articles in 2003. He then made it his aim to try to understand women better by completing his BA Psychology Degree. We have to put emphasis on the word “try”, because, as he soon found out, women will always have another trick up their sleeves. Wimpie has worked in various industries as Financial Accountant and has been with Mobiclicks and its sister companies for 13 years. He also runs a successful tax practice for which he has a great passion. His hobbies include watching rugby and cricket, cycling to keep the heart beating faster, dining out and just having a good catch up with close friends.

Patrick Davis

Dean Chenna

Dean has a background primarily in wealth management. He left the corporate world for the start up world in 2017. Specializing in business development and sales, he currently lives in Barcelona. He runs cold outreach campaigns for US team and and for himself. He loves MMA, snowboarding and traveling.

Michealla Kruger

With a smile and laugh to light up and brighten any room, Mics is the go-to girl, the problem-solver, a team player and always up for a challenge. Passionate about brands, their strategy, and working hard to bring that to life, on top of managing the Ad Operations team in executing campaigns Globally. Coffee addict and adventure seeker – there is no better way to enjoy down time than at a new spot with a good view and a glass of wine with her family.

Lidia
Theodosiou

Lidia is bubbly and outgoing, always smiling and up for a challenge. Lidia completed her double major in marketing and management and has been working as a campaign manager at Mobiclicks since then. Lidia has a great eye for detail and she loves solving problems, in her free time she loves being outdoors on hikes and most recently in the gym keeping active (Or drinking a gin and tonic with family/friends)

Nadia Bilyard

Nadia is a double major Marketing and Management graduate with her Postgraduate in Business Leadership and is currently working as a campaign manager for Mobiclicks. Nadia has a passion for learning, reading, coffee (or a Cosmopolitan over the weekend), aerial sports, and of course, spontaneous adventures that make life a bit more interesting. Some of her most recent endeavors include aerial hoop, hiking and finding the best views in the country. She strives to be relentlessly kind and driven.

Jayna Krost

With her unique and bubbly personality, Jayna can light up any room. After completing a double major in Media Communications and English, Jayna continued to study and achieve her honours in Brand Contact Management. This path opened up Jayna’s crazy passion for the fast paced world of Branding. Jayna also has a big addiction to cappuccinos – good luck finding Jayna without a cappuccino in her hand. Jayna has joined the team as one of our newest campaign managers and cant wait to show us what she is all about!

Robyn Philpot

Everyone needs a Robyn - even Batman! She has multiple titles... putting one down would not be sufficient to describe this wonder of a human. She is the 'Keeper of Secrets'... seriously she was an office manager and as an office manager you usually know and hear and are aware of everything... how do you keep track of it all! She is the 'First Of Her Name'... in her family, it is a good name, and also can be nicknamed into multiple things. She is the 'Mother of Animals' (mainly dogs, but she likes the rest too.) but that is a huge passion for her. She has a spectacular work ethic and upbeat attitude she is one of the rocks to our foundation.

Basheerah
Hlongwane

Basheerah started off as a Journalist graduate. Going into TV production and then finding her way to us, to tackle the world of advertising. Bash or Bash Bash (as we like to call her), is our creative team's rock. Or rock start to be honest. We would be lost without her. Bash is a mom of the most gorgeous little boy and in her spare time likes to party it up with some tequila or just a good old fashion soda.

Jessica Acar

Jess is the arty one of the team, she tries to go above and beyond to design amazing things for clients. She has an eye for detail like that of the tiger. She also likes tigers... and wild cats... and domestic cats. and dogs. And Giraffes! Really animals in general. She loves food, like Po from Kung Fu Panda, she however does not have kung fu skills she is more clumsy and falls over flat surfaces.

Mixi Perdigao

Mixi, who did Graphic design & Product management at our sister company, flashed us her skills and crawled her way like nimble fox into our hearts and we snatched her up and kept her as our own. Now she is part of the Arty group. Helping Jessica make those awesome designs for all our cool clients. But design isn't Mixi's only passion. On the weekends she loves spending the day at the park with her fourlegged floofs, helping people and their floofs learn cool tricks together. Oh, and this site you are looking at? She built this!